Sift
Make mission-critical machine data usable
Turn high-volume telemetry into reliable decisions across development, testing, manufacturing, and live operations.
Noah Lucas
Product builder
& systems thinker.
I’ve spent 15+ years building and scaling products across AI, robotics, defense technology, marketplaces, developer platforms, and consumer software.
Most recently VP Product at Sift.Previously Anduril, Pendulum, Serve Robotics, Postmates, Expedia, and S&P.
Selected outcomes
Anduril Industries
Deploy autonomy in disconnected environments
Get the right world data to autonomous systems operating at the edge, without dependable GPS or connectivity.
Serve Robotics
Commercialize autonomous robots
Connect autonomy, logistics software, partners, and field operations into a repeatable commercial service.
Postmates
Make a multi-sided marketplace work end to end
Connect consumers, couriers, merchants, enterprise partners, and developers into a marketplace that can scale.
Experience
15+ years building.
Sift
Vice President of Product
January 2026–June 2026
Sift is a unified observability platform that ingests, stores, and analyzes telemetry from mission-critical machines.
Make mission-critical machine data usable.
Anduril Industries
Principal Product Manager, Geospatial AI & Edge Data Systems
2025–2026
Anduril is a defense products company building autonomous systems powered by its Lattice software platform.
Deploy autonomy in disconnected environments.
Pendulum Systems
Product Lead, Applied AI and GPS-Denied Geolocation
2024
Pendulum develops on-device, software-defined positioning, navigation, and timing for people and assets when GPS is degraded or denied.
Make GPS-denied navigation work in the field.
Serve Robotics
Director of Product
2021–2022
Serve designs and operates autonomous robots that navigate complex, human-centric environments.
Commercialize autonomous robots.
Postmates
Product Lead
2016–2021
Postmates is an on-demand delivery marketplace for food, drinks, groceries, and more.
Make a multi-sided marketplace work end to end.
Expedia Group
Senior Global Product Manager, Mobile
2013–2016
Expedia Group is a global travel marketplace connecting travelers and partners through trusted brands, technology, and data.
Make global travel work on mobile.
S&P Global Market Intelligence / Capital IQ
Data Platform Product Manager
2008–2013
S&P Global Market Intelligence provides financial information, data, analytics, and technology solutions.
Turn fragmented financial data into reliable information products.
Skills
Strategy
- Product strategy and portfolio direction
- Roadmaps and prioritization
- Zero-to-one product development
- Business models and go-to-market
Customers and markets
- Customer discovery
- Voice-of-customer programs
- Enterprise and strategic partnerships
- Product-market fit and commercialization
Products and technology
- AI and data products
- Developer platforms and APIs
- Robotics and autonomy
- Marketplaces and operational software
Leadership and execution
- Cross-functional leadership
- Product operations and organizational scaling
- Product-development feedback loops
- Product, design, and engineering alignment
Operating principles
Start with the customer and the operating reality
The roadmap should reflect what customers need, what the technology can reliably do, and what the business is prepared to support.
Make complexity understandable
Create a shared model of the problem so engineering, design, operations, sales, and customers can make better decisions together.
Ship, observe, and improve
Release useful increments, measure their behavior, learn from exceptions, and feed that knowledge into the next decision.
Build the organization alongside the product
Strategy, planning, customer feedback, decision rights, and communication are part of the product system.
Case Studies
GPS-denied navigation
Product development and field validation of a sensor-fusion system designed to estimate position when satellite navigation is degraded or unavailable.
Pendulum Systems · 2024Autonomous delivery at scale
A product and operating system connecting robot autonomy, partner APIs, fleet operations, merchant workflows, and customer experience.
Serve Robotics · 2021–2022Personal AI
An ongoing exploration of a private, context-aware assistant spanning personal knowledge, Apple devices, voice interaction, and user-controlled automation.
Independent · OngoingWriting
Field Notes.
The Machines Are Live
How hardware companies can shorten the time between machine signal, human understanding, action, and organizational learning.
June 2026The Sensor Substrate
Why sensor data is becoming foundational infrastructure for robotics, autonomy, aerospace, manufacturing, and simulation.
April 2026Chaos Is Telemetry
What product leaders can learn from disagreement, operational friction, support issues, and organizational noise.
November 2025Spacetime
An earlier experiment in location, time, and personal context.
August 2025Investments
Backing ambitious
technology early.
I make occasional personal investments in early-stage technology companies and funds. My interests include AI, robotics, aerospace, defense technology, data infrastructure, and tools that expand human capability.
About
I started
with data.
I began my career building financial-data collection and operational tools. At Expedia, I moved into global consumer mobile products. At Postmates, I built marketplace and developer-platform products. Since then, I’ve led products across autonomous delivery, applied AI, GPS-denied navigation, geospatial systems, and machine telemetry.
My background is in electronic media, interface design, animation, and development. It shaped how I work: understand the technical system, make it useful to customers, and help the organization scale it.
Education
Rensselaer Polytechnic Institute
BS, Electronic Media and Communication
Electronic media · Interface design · Animation · Development
Personal
Indiana → New York → California.
Currently living in Ojai, California. Previously based in Indiana and New York.
I’ve carried the same curiosity about how people, places, design, and technology shape one another across each move. Outside work, I spend time outdoors, make things, and keep a long-running collection of field notes and experiments.