Sift
Built the product operating system
Connected strategy, customer evidence, planning, prioritization, and execution across Product, Design, Engineering, Deployment, and GTM.
Noah Lucas
I’ve spent 15+ years building and scaling products across AI, robotics, defense technology, marketplaces, developer platforms, and consumer software.
Most recently VP Product at Sift.Previously Anduril, Pendulum, Serve Robotics, Postmates, Expedia, and S&P.
Selected impact
Sift
Connected strategy, customer evidence, planning, prioritization, and execution across Product, Design, Engineering, Deployment, and GTM.
Anduril Industries
across air, land, sea, and mixed-reality domains
Put mission-critical world data on the edge for disconnected operations while reducing annual vendor spend by approximately $3 million.
Serve Robotics
through an announced 2,000-robot Uber Eats commitment
Commercialized Serve by building its logistics platform, integrating Uber, standing up operations, and rapidly improving reliability.
Postmates
and ~30% of delivery volume
Rebuilt customer and operations systems, automated product operations, launched the developer platform and B2B business, and expanded Postmates internationally before the Uber acquisition.
Experience
Vice President of Product
January 2026–June 2026
Sift is a unified observability platform that ingests, stores, and analyzes telemetry from mission-critical machines. ↗
Product strategy · Telemetry · AI workflows · Product operations
Principal Product Manager, Geospatial AI & Edge Data Systems
2025–2026
Anduril is a defense products company building autonomous systems powered by its Lattice software platform. ↗
Geospatial systems · Edge data · Autonomy · Platform strategy

Product Lead, Applied AI and GPS-Denied Geolocation
2024
Pendulum develops on-device, software-defined positioning, navigation, and timing for people and assets when GPS is degraded or denied. ↗
Applied AI · Sensor fusion · Navigation · Field testing
Director of Product
2021–2022
Serve designs and operates autonomous robots that navigate complex, human-centric environments. ↗
Robotics · Autonomy · Fleet operations · Commercialization
Product Lead
2016–2021
Postmates is an on-demand delivery marketplace for food, drinks, groceries, and more. ↗
Marketplaces · APIs · Developer platforms · Enterprise products
Senior Global Product Manager, Mobile
2013–2016
Expedia Group is a global travel marketplace connecting travelers and partners through trusted brands, technology, and data. ↗
Consumer mobile · Global commerce · Travel · Growth
Data Platform Product Manager
2008–2013
S&P Global Market Intelligence provides financial information, data, analytics, and technology solutions. ↗
Data platforms · Workflow software · Financial information · Operations
Skills
Operating principles
The roadmap should reflect what customers need, what the technology can reliably do, and what the business is prepared to support.
Create a shared model of the problem so engineering, design, operations, sales, and customers can make better decisions together.
Release useful increments, measure their behavior, learn from exceptions, and feed that knowledge into the next decision.
Strategy, planning, customer feedback, decision rights, and communication are part of the product system.
Case Studies
Product development and field validation of a sensor-fusion system designed to estimate position when satellite navigation is degraded or unavailable.
Pendulum Systems · 2024A product and operating system connecting robot autonomy, partner APIs, fleet operations, merchant workflows, and customer experience.
Serve Robotics · 2021–2022An ongoing exploration of a private, context-aware assistant spanning personal knowledge, Apple devices, voice interaction, and user-controlled automation.
Independent · OngoingWriting
How hardware companies can shorten the time between machine signal, human understanding, action, and organizational learning.
June 2026↗Why sensor data is becoming foundational infrastructure for robotics, autonomy, aerospace, manufacturing, and simulation.
April 2026↗What product leaders can learn from disagreement, operational friction, support issues, and organizational noise.
November 2025↗An earlier experiment in location, time, and personal context.
August 2025↗Investments
I make occasional personal investments in early-stage technology companies and funds. My interests include AI, robotics, aerospace, defense technology, data infrastructure, and tools that expand human capability.
About
I began my career building financial-data collection and operational tools. At Expedia, I moved into global consumer mobile products. At Postmates, I built marketplace and developer-platform products. Since then, I’ve led products across autonomous delivery, applied AI, GPS-denied navigation, geospatial systems, and machine telemetry.
My background is in electronic media, interface design, animation, and development. It shaped how I work: understand the technical system, make it useful to customers, and help the organization scale it.
Education
BS, Electronic Media and Communication
Electronic media · Interface design · Animation · Development
Personal
Currently living in Ojai, California. Previously based in Indiana and New York.
I’ve carried the same curiosity about how people, places, design, and technology shape one another across each move. Outside work, I spend time outdoors, make things, and keep a long-running collection of field notes and experiments.